Disclosure: This is a compensated campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation.
It’s scary to know that domestic violence affects 1 in every 4 women — touching more women’s lives than breast cancer, ovarian cancer and lung cancer combined. That means I know someone. You know someone. Yeah, very scary.
Like so many issues in our lives, it’s still something that few of us talk about but really, it’s time to change that. Just as speaking on mental health issues and talking openly about postpartum depression has become less of a taboo, the same needs to apply to domestic violence — be it verbal abuse, mental abuse or physical abuse.
It not only affects the woman but the entire family and can end up being a vicious cycle — kids imitate what they see thus creating another generation of abusers and women who feel it’s okay to be abused.
What is this Purple Purse Campaign all about?
As part of Domestic Violence Awareness Month, The Allstate Foundation created the Purple Purse campaign to urge people to openly talk about domestic violence. PurplePurse.com looks like an online fashion magazine, but when the user looks deeper, they will find a safe place with life-changing information and resources to make it easier to talk about domestic violence and financial empowerment.
Why a Purple Purse?
A purse or handbag is not only a staple of any outfit, but it also represents the center of a woman’s financial domain. And the color purple is the national color of domestic violence awareness. The Purple Purse campaign, now inits third year, helps people carry on conversations and pass along information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse. Stylish and smart!
My mother always said that as a woman you should always have a little savings and have your own bank account “just in case.” Not saying that all men (or women) will end up hurting you but just as a back up. All she would say is “Uno nunca sabe lo que te tocará en la vida” / “You never know what life will hand you.”
So here’s where YOU come in. I received a Purple Purse to pass on — but since I can’t obviously pass it on to all of you in person, I want to pass it on virtually. So let’s help each other out!
Throughout the month of October, every time a Purple Purse is registered online, Allstate Foundation will donate $5 to YWCA for programs that support victims of domestic violence and build financial empowerment. All you have to do is:
Enter code Purse Code: 0003
Enter your zip code
And BOOM! $5 is donated to help victims of domestic violence.
Simple, smart and stylish — for a good cause!
Follow, Register and Pass the Purse