Their varied and unique prints, cuts and fabrics make wearing their pieces truly extraordinary — in fact, it’s an absolute pleasure to dress in anything Joules.
I came across their small shop in Richmond, just outside of London one afternoon while strolling through the town. After 5 years in the UK I was surprised I hadn’t known of them sooner, but better late than never!
Joules now have an online US shop and it’s chalk full of colorful and classic British style pieces waiting to be worn this side of the Atlantic. Seeing their range fills me with nostalgia making me want to put on my wellies and rain jacket and head out for a walk in the park with the family — something we did every weekend when we lived in West London (W4, woooo!)
It’s not everyday something, much less a clothing brand, can evoke feelings of confidence and happiness in a person but Joules has done just that.
When I was asked to select from their range I went straight for the two items which transported me back across the pond — a pair of floral green mid-calf wellies and a floral red print dress (I wore dresses more there than I do here in the US.)
After all, it’s in London that I discovered my personal style, learned to dress for my body and how to shop smart in a city that is overwhelmingly stylish and very expensive.
It’s tweed, plaid and rain coats galore (and more) for all you anglophiles out there!